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Posted on August 8, 2010 | Category:

It is the ability to think of the ideal and how to make it real.
A strategist who thinks of the collaterals. A creative who thinks of brand purposes and positioning.

Left and right brain’s hemispheres working together.

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Roberto Faria, communications planner, creative and strategist.

You can contact me through roberto@robertofaria.com, follow me on twitter or find more about me and my work through LinkedIn.

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Want to know more about the brain’s hemispheres?

So watch this life-changing speech that the Neuroanatomist Jill Bolte Taylor delivered at the 2008 TED Talk: Stroke of Insight.

Jill Bolte Taylor got a research opportunity few brain scientists would wish for: She had a massive stroke, and watched as her brain functions — motion, speech, self-awareness — shut down one by one. Although the stroke damaged the left side of her brain, her recovery unleashed a torrent of creative energy from her right. An astonishing story.

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