Creativity + Strategy http://www.robertofaria.com/partofmyportfolio Fri, 22 Jul 2011 20:05:22 +0000 http://backend.userland.com/rss092 en Claro Carrier and Siemens – The Claro Tide Brand Experience Claro TideBrazilian carrier Claro surprised the market and its competitors by taking the Hospitality Centre concept to totally new grounds. Or else!]]> http://www.robertofaria.com/partofmyportfolio/2010/11/06/claro-carrier-and-siemens-the-claro-tide/ Nutrella’s Multigrain Bread – Launching Strategy and Campaign Nutrella Pitch-winning launching campaign that stood out for its strategy to integrate the pre-approved communication with tailor-made activations.]]> http://www.robertofaria.com/partofmyportfolio/2010/01/25/grupo-bimbo-nutrellas-launching-campaign/ Sony Ericsson w800i – Launching Strategy and Campaign Sony Ericsson w800iSony Ericsson invited us to develop a short-term strategy campaign for the launching of its new and revolutionary cell phone, aligned with its global guidelines.]]> http://www.robertofaria.com/partofmyportfolio/2010/01/24/sony-ericsson-w800i-launching/ Red Bull Racing – Formula One Season Ending Party Red Bull RacingThe Red Bull Racing Team was looking for a unique way to end the 2006 Formula One season in Brazil. And they found it!]]> http://www.robertofaria.com/partofmyportfolio/2010/01/23/red-bull-racing-formula-one-season-ending-party/ HSBC Bank – Leaders’ Meeting National Event HSBC Bank Simple, yet genius idea that challenged the way attendees saw themselves and led to a different behaviour.]]> http://www.robertofaria.com/partofmyportfolio/2010/01/22/hsbc_leaders/ Hoegaarden Beer – Positioning and Launching Campaign HoegaardenAmBev was looking for a unique way to position the Hoegaarden beer, a new brand that was about to be imported under its Premium Beer's umbrella.]]> http://www.robertofaria.com/partofmyportfolio/2010/01/21/hoegaarden-premium-beer/ AUDI Al Mare – Activation and Brand Positioning Audi How do you attract your target consumer during the Summer, when he/she is a rich youngster? Audi has got the answer!]]> http://www.robertofaria.com/partofmyportfolio/2010/01/19/audi-al-mare-activation-and-brand-positioning/ ComTech OTBs – Market Research, Branding and Launching Strategy Winnin'Market research, brand development - positioning and orientation - and launching strategy for a new gambling segment in Brazil: the Off-Track Betting Stores (OTBs).]]> http://www.robertofaria.com/partofmyportfolio/2009/01/18/comtech-off-track-betting-stores/ Credicard Citi – Awareness and Adherence Promotion CredicardCredicard Citi was looking for a innovative way to expand its client base and also stimulate the use of the credit card as its client's preferred payment method.]]> http://www.robertofaria.com/partofmyportfolio/2009/01/17/credicard-citi-promotion/