Claro Carrier and Siemens – The Claro Tide Brand Experience
Brazilian carrier Claro surprised the market and its competitors by taking the Hospitality Centre concept to totally new grounds. Or else!
Nutrella’s Multigrain Bread – Launching Strategy and Campaign
Pitch-winning launching campaign that stood out for its strategy to integrate the pre-approved communication with tailor-made activations.
Sony Ericsson w800i – Launching Strategy and Campaign
Sony Ericsson invited us to develop a short-term strategy campaign for the launching of its new and revolutionary cell phone, aligned with its global guidelines.
Red Bull Racing – Formula One Season Ending Party
The Red Bull Racing Team was looking for a unique way to end the 2006 Formula One season in Brazil. And they found it!
HSBC Bank – Leaders’ Meeting National Event
Simple, yet genius idea that challenged the way attendees saw themselves and led to a different behaviour.
Hoegaarden Beer – Positioning and Launching Campaign
AmBev was looking for a unique way to position the Hoegaarden beer, a new brand that was about to be imported under its Premium Beer’s umbrella.
AUDI Al Mare – Activation and Brand Positioning
How do you attract your target consumer during the Summer, when he/she is a rich youngster? Audi has got the answer!
ComTech OTBs – Market Research, Branding and Launching Strategy
Market research, brand development – positioning and orientation – and launching strategy for a new gambling segment in Brazil: the Off-Track Betting Stores (OTBs).
Credicard Citi – Awareness and Adherence Promotion
Credicard Citi was looking for a innovative way to expand its client base and also stimulate the use of the credit card as its client’s preferred payment method.